Pay Grade:                          3560

Position Control:                3142

Department:                        Communication and Public Engagement (C.A.P.E.)

Accountable To:                 Director of CAPE

FLSA Status:                       Exempt

Creation/Revision Date: May 19, 2017

Summary:

Under general direction, incumbent(s) develops and maintains District’s strategic communications plan; develops and maintains District’s Web site and social media outlets and monitors, writes and publishes District and school news and information. Incumbent(s) builds a positive and productive partnership with District personnel, parents, community and other stakeholders. 

Essential Functions:

• Plans and implements comprehensive, innovative and strategic communication and outreach programs for the District. 
• Visits schools and promotes each school’s positive attributes using multiple strategies to connect with all stakeholders.
• Builds positive and productive partnerships with District personnel, parents, community and other stakeholders. 
• Seeks and submits nominations for employee and other awards.
• Leverages social media efforts for the District. 
• Collaborates to enhance the sophistication of school communications by incorporating innovative uses of technology, including video. 
• Oversees and manages the content and design of the District’s Web site.
• Assists schools in promoting programs, activities and events.
• Promotes, encourages, and assists departments in meeting external and internal Web needs of the District and its users.
• Oversees the digital communication systems and procedures.
• Facilitates and/or participates in various communications-related committees.
• Initiates and develops public information and marketing.
• Reviews, edits and approves various school and department publications.
• Builds relationships with media (tv, radio, online, print) and assists with media relations. 
• Assists the Director of CAPE with crisis procedures, training and communication
• Assists with the development, planning, and implementation of new and continuing recognition programs and events. 
• Coordinates special District programs such as the annual United Way campaign and assists in the planning, coordinating, and implementing District special events.
• Helps solicit awards, grants, gifts, and sponsorships from new and continuing partners.

Required Qualifications:

To be eligible for this position, an applicant must meet the following required qualifications.  In addition, verification of these required qualifications is necessary.

• High School Diploma

• Two years of Communication or Public Engagement experience

• Valid Arizona driver’s license
• Experience in public speaking

Preferred Qualifications:

It is preferred that applicant possesses the following preferred qualifications; however, the following qualifications are not required to be eligible for this position.

• Bachelor’s degree in Communication, Marketing, or related field

• Five years of Communication or Public Engagement experience
• Two years of experience in a public school setting

Knowledge and Skills Required:

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.  The qualifications for this job description are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Skills required, but not limited to, for this position include:

• Conducting group and individual presentations and facilitations;
• Applying strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community;
• Demonstrating skills, knowledge and experience in the design and execution of marketing, communications and public relations activities;
• Demonstrating computer literacy in word processing, data base management, and page layout;
• Developing, implementing, and evaluating public opinion surveys;
• Designing and overseeing implementation of a graphic standards manual;
• Researching information for grants, awards, and business partnerships including knowledge of national models;
• Demonstrating school public relations practices including research, assessment, communication, and evaluation models;
• Remaining updated on current information and application of crisis management;
• Understanding analytical, critical, and creative thinking and sound judgment;
• Demonstrating successful experience in writing news releases, making presentations, and interacting with the media;
• Overseeing the design and production of print materials and publications;
• Managing multiple projects at a time.
• Interviewing, asking questions to capture pertinent data, analyzing information and utilizing to write award/grant applications
• Writing is clear, concise, accurate and technically correct
• Maintaining and adhering to deadlines
• Networking and building relationships with community stakeholders such as parents, community members, business officials and faith-based partners
• Working independently and managing work assignments in a highly interpersonal environment
• Maintaining a flexible works schedule, evening and some weekends
• Collaborating with others to make decisions
• Analyzing issues and creatively solving problems
• Having critical thinking skills
• Motivating others to achieve intended outcomes
• Interfacing with external groups to impact the quality of public education
• Leading with a sense of urgency
• Understanding the scope of social media
• Focusing on results/outcomes
• Being accessible and visible in schools, community and district
• Engaging and encouraging communication skills while interacting with supervisors, staff, students, etc. to exchange information.

Physical Requirements:

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel.  The employee frequently is required to talk or hear.  The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 20 pounds.  Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

Working Conditions:

The working environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is moderately quiet.